What does a video production company in Amsterdam do?

A video production company in Amsterdam handles the entire process of creating professional video content, from initial concept development and scriptwriting through filming, editing, color grading, and final delivery. At SIERRA, we manage every stage in-house, including creative direction, casting, location scouting, and post-production, so our clients receive a polished final product without needing to coordinate multiple vendors.

What types of video does SIERRA produce?

We produce commercial spots, branded content, brand films, lifestyle campaigns, product videos, and promotional content. Our work spans fashion, sports, tech, travel, music, and food. We do not produce traditional corporate videos. Instead, we focus on cinematic, visually driven content that reflects a brand's identity and resonates with its audience.

Why choose SIERRA as your video agency in Amsterdam?

We combine cinematic craft with a deep understanding of brand storytelling. Our team has delivered projects for brands like Tommy Hilfiger, Microsoft, and Decathlon, and we maintain a 4.9 out of 5 client rating based on verified reviews. With offices in Amsterdam and Barcelona, we offer a unique blend of creative perspectives and the flexibility to produce content across Europe.

How long does a typical video production project take?

Timelines depend on the project. A single-day shoot with a focused brief can be delivered within two to three weeks. Larger campaigns involving multiple shoot days, complex post-production, or animations typically take four to eight weeks from briefing to final delivery. We always agree on a clear timeline upfront and are known for meeting our deadlines.

Does SIERRA work with international clients?

Absolutely. A significant portion of our work is for international brands and agencies. Our team operates in English, Spanish, Portuguese, and Dutch, and we regularly produce content for clients across Europe, the United States, and Asia. Amsterdam's central location and excellent connectivity through Schiphol make it easy for international clients to collaborate with us on location.

What makes SIERRA different from other production companies in Amsterdam?

Three things. First, our cinematic approach: we bring a film-level aesthetic to every commercial project. Second, our dual-city setup: with offices in Amsterdam and Barcelona, we offer creative perspectives and production capabilities across two major European markets. Third, our collaborative process: clients consistently describe working with us as a partnership rather than a vendor relationship.

Can I see examples of your work?

Yes. You can explore selected projects on our Work page, or view our full portfolio on Vimeo. We are happy to share additional case studies relevant to your industry or brief during an initial conversation.

SIERRA: TV Commercial Production for Lifestyle Brands.
Adverts Worth Sitting Through

A TV commercial gets one shot, and a fraction of the time a film gets to take it. SIERRA approaches TV commercial production the way we approach everything else: as filmmaking with a shorter runtime. The idea has to be worth the airtime before a single frame is shot.

From our offices in Amsterdam and Barcelona we produce commercials for lifestyle-driven brands across fashion, sport, travel, music, and food, working with them directly or alongside their agencies. Since 2018 we have made the kind of work people remember, because a good advert is a short film with a job to do.

RECENT WORK

Explore more work >

What producing a TV commercial actually takes

Every TV commercial production starts long before the shoot. The concept has to survive a thirty-second cut, the script has to hold without exposition, and the casting, the location, and the light all have to point in the same direction. Most of the work that decides whether an advert lands happens on paper.

From there it becomes a matter of execution. Our team of directors, producers, cinematographers, and editors handles the production in house, from treatment and casting through the shoot, the edit, the grade, and the sound. As a TV commercial production company we would rather keep an idea intact than pass it between four suppliers.

It is the same standard we bring to work for Tommy Hilfiger, Microsoft, Decathlon, Nokia, and Sony Music, and it is why our clients rate us 4.9 out of 5 on Clutch. Television commercial production is unforgiving: at that length there is nowhere to hide.

What we offer as a TV advert production company

No two briefs arrive the same way. Three areas cover most of what brands and agencies come to us for:

The commercial itself. Concept, script, casting, shoot, edit, grade, and sound design, delivered as a finished film. Our TV ad production covers every stage in house, so the treatment you approved is recognisable in what you get back.

Versions and cutdowns. One shoot, many lengths. We plan TV commercial video production with the full set in mind, from the longer hero cut to the shorter versions and the crops other channels need, so everything shares one visual language instead of being carved up afterwards.

Campaign stills alongside. When a campaign needs photography as well as film, we shoot both on the same production. Same crew, same light, same direction, which keeps the campaign looking like one idea instead of two.

Beyond filming, we handle end-to-end production across three pillars: production services, post-production, and creative development. You bring the brief. We take it from there.

What a TV commercial costs, and what drives it

There is no standard TV commercial price, and anyone quoting one before reading the brief is guessing. The budget follows the ambition: how many shoot days, how many locations, whether there is casting, whether the concept asks for a set, and how much post-production and sound the film needs. A single day with a small crew and a clear idea sits somewhere very different than a multi day campaign shoot.

What we can promise is that the number is built, not picked. We map what the idea takes, show you where the money goes, and say it honestly when a concept costs more than it is worth. If the budget is fixed, we would rather design the film around it from the start than discover the gap halfway through.

Why brands choose SIERRA for advert production

An advert lives or dies on taste, and hiring a production company means hiring theirs. We work close to the brief and push where pushing helps, because a commercial that plays safe is one nobody quotes back to you.

Whether you are a brand planning your first campaign, a marketing team that needs TV advertising production handled end to end, or an agency looking for a production house it can hand a treatment to, we adapt to the setup. We have worked with teams of two and teams of two hundred, and the standard does not move.

We produce across Europe from two bases, Amsterdam and Barcelona, with crews that travel to wherever the concept belongs. Send the brief, or the rough thought behind it, and we will come back with how we would shoot it.

Client Reviews

Verified reviews from Clutch

"The overall quality and production of the videos was great! They responded promptly and were always communicative of the status. They’re a very very talented and warm bunch of people to work with."

Krutika Mathihalli, Customer Marketeer at Whatfix, Bengaluru

"Sierra is dedicated to making high quality, cinematic productions for their clients, we were no exception. In a timely manner, the team produced and edited over a dozen videos that exceeded expectations."

Jon Sosidka, Lead Video Producer at NetApp, San Jose

"These guys are fresh, cool, fashion, technology and art! We are already working with them on our next projects!"

Marina Roldán, Community Manager at Gisela, Málaga

"They're visual experts. Since our brand is very visual, we needed a partner that understood that aspect as well as the technical side. Sierra meets in a very strong position in the visual and technical aspects."

Tavia Azzinaro, Co-founder of Polite Worldwide, Los Angeles

"Sierra does not work according to the waterfall method but the agile method. Really great how they managed the project and kept us in the loop on short iterations."

Liza Bykov, Head of Marketing at OMNIA, Amsterdam

"Sierra’s efforts resulted in an impressive 55,000 impressions and positive feedback from fans for the video. The team demonstrated timely delivery and exceptional responsiveness throughout the project, surpassing expectations in the process. "

Elizabeth Olson, Head of Growth at Xverse, Hong Kong

Let's start the conversation

Got a project in mind? Brands and agencies can reach us here. Drop us a message, and we'll get back to you within one business day.

Rather want to call us?

Open from Monday to Friday between
10:00 - 19:00 CET.

+31202614425

Want to work with us?

Additionally to our fixed crews, we work with tons
of creative freelancers throughout Europe

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Frequently asked questions about TV commercial production

A TV commercial production company takes an advert from idea to finished film: concept and script, casting, location, the shoot itself, then editing, colour grading, and sound. At SIERRA all of that happens within one team. As a television commercial production company we stay involved from the first treatment to the final delivery, so nothing gets lost in a handover.

There is no fixed answer. Television commercial cost depends almost entirely on scope: shoot days, locations, casting, set, and how much post-production the film needs. Rather than quoting rates before reading a brief, we map what the concept takes and build the budget from there. If your budget is already set, tell us the number and we will design the film to fit it.

From approved treatment to delivered film, a straightforward advert usually runs a matter of weeks. Casting, set builds, sound design, and multiple versions each add time, so a full campaign takes longer. We agree the schedule when the concept is signed off, and keeping to it is something our clients consistently point out.

Both. Some brands come to us directly and we develop the idea with them. Agencies come with a treatment already approved and need a production house to execute it properly. Advertising production works either way, as long as it is clear from the start who owns which decision.

One idea, executed without compromise. The adverts people remember tend to be simple enough to describe in a sentence and specific enough that nobody else could have made them. Everything else, the casting, the light, the music, the cut, exists to protect that one idea rather than to decorate it.

Whatever the campaign needs, planned from the concept rather than cut down afterwards. A typical set covers the main film plus shorter versions and the crops needed for other channels. We plan TV ads production as one shoot serving every length, so the shorter cuts never feel like leftovers.

Yes. Creative development is one of our three pillars: ideation and storytelling, creative direction, moodboards and visual treatments, and scriptwriting. Plenty of TV advertising production starts with us on a blank page. If you already have a concept you believe in, we produce it and leave it intact.

Send us the brief, the treatment, or just the idea in a paragraph. We come back within one business day and set up a call to go through what the advert has to do. From there you get our take on how to make it, and you decide whether to go ahead.