Born and raised in the north of São Paulo, Rodrigo grew up heavily influenced by street culture and music. To portray, and tell real stories and always being in the field — in contact with his influences, cultures, subcultures, and, mainly, with different realities —, he starts his career in audiovisual working with journalism, directing, capturing and editing mini-documentaries for the UOL NEWS. At the same time, he started creating and directing music videos for independent artists, such as Flora Matos, Stefanie MC, Self Provoked, and others. It is at the junction of these two formats that Rodrigo begins to create his look, bringing journalistic experiences to his creations mixed with a dose of the fantastic and the surreal. Rodrigo has moved between fashion films, advertising, music videos, and documentaries. He has worked with major agencies in the market such as W+K, Leo Burnet, The Heart, and Santa Clara, directing films for KFC, FIAT, C&A, and UBER.
