A TV commercial gets one shot, and a fraction of the time a film gets to take it. SIERRA approaches TV commercial production the way we approach everything else: as filmmaking with a shorter runtime. The idea has to be worth the airtime before a single frame is shot.
From our offices in Amsterdam and Barcelona we produce commercials for lifestyle-driven brands across fashion, sport, travel, music, and food, working with them directly or alongside their agencies. Since 2018 we have made the kind of work people remember, because a good advert is a short film with a job to do.
Every TV commercial production starts long before the shoot. The concept has to survive a thirty-second cut, the script has to hold without exposition, and the casting, the location, and the light all have to point in the same direction. Most of the work that decides whether an advert lands happens on paper.
From there it becomes a matter of execution. Our team of directors, producers, cinematographers, and editors handles the production in house, from treatment and casting through the shoot, the edit, the grade, and the sound. As a TV commercial production company we would rather keep an idea intact than pass it between four suppliers.
It is the same standard we bring to work for Tommy Hilfiger, Microsoft, Decathlon, Nokia, and Sony Music, and it is why our clients rate us 4.9 out of 5 on Clutch. Television commercial production is unforgiving: at that length there is nowhere to hide.
No two briefs arrive the same way. Three areas cover most of what brands and agencies come to us for:
The commercial itself. Concept, script, casting, shoot, edit, grade, and sound design, delivered as a finished film. Our TV ad production covers every stage in house, so the treatment you approved is recognisable in what you get back.
Versions and cutdowns. One shoot, many lengths. We plan TV commercial video production with the full set in mind, from the longer hero cut to the shorter versions and the crops other channels need, so everything shares one visual language instead of being carved up afterwards.
Campaign stills alongside. When a campaign needs photography as well as film, we shoot both on the same production. Same crew, same light, same direction, which keeps the campaign looking like one idea instead of two.
Beyond filming, we handle end-to-end production across three pillars: production services, post-production, and creative development. You bring the brief. We take it from there.
There is no standard TV commercial price, and anyone quoting one before reading the brief is guessing. The budget follows the ambition: how many shoot days, how many locations, whether there is casting, whether the concept asks for a set, and how much post-production and sound the film needs. A single day with a small crew and a clear idea sits somewhere very different than a multi day campaign shoot.
What we can promise is that the number is built, not picked. We map what the idea takes, show you where the money goes, and say it honestly when a concept costs more than it is worth. If the budget is fixed, we would rather design the film around it from the start than discover the gap halfway through.
An advert lives or dies on taste, and hiring a production company means hiring theirs. We work close to the brief and push where pushing helps, because a commercial that plays safe is one nobody quotes back to you.
Whether you are a brand planning your first campaign, a marketing team that needs TV advertising production handled end to end, or an agency looking for a production house it can hand a treatment to, we adapt to the setup. We have worked with teams of two and teams of two hundred, and the standard does not move.
We produce across Europe from two bases, Amsterdam and Barcelona, with crews that travel to wherever the concept belongs. Send the brief, or the rough thought behind it, and we will come back with how we would shoot it.
Geverifieerde reviews van Clutch
"De algehele kwaliteit en productie van de video's was geweldig! Ze reageerden snel en waren altijd communicatief over de status. Het zijn een zeer, zeer getalenteerde en warme groep mensen om mee samen te werken.”
"Sierra is toegewijd aan het maken van hoogwaardige, cinematografische producties voor hun klanten, wij waren geen uitzondering. Op tijd produceerde en bewerkte het team meer dan een dozijn video's die de verwachtingen overtroffen.”
"Deze gasten zijn fris, cool, mode, technologie en kunst! We werken al met hen samen aan onze volgende projecten!”
"Zij zijn visuele experts. Omdat ons merk erg visueel is, hadden we een partner nodig die dat aspect net zo goed begreep als de technische kant. Sierra bevindt zich op een zeer sterke positie in de visuele en technische aspecten.”
"Sierra werkt niet volgens de watervalmethode maar de agile methode. Echt geweldig hoe ze het project hebben beheerd en ons op de hoogte hielden met korte iteraties.”
"Sierra's inspanningen resulteerden in een indrukwekkende 55.000 impressies en positieve feedback van fans voor de video. Het team toonde tijdige levering en uitzonderlijke responsiviteit gedurende het project, en overtrof in het proces de verwachtingen.”
Heb je een project in gedachten? Merken en bureaus kunnen ons hier bereiken. Stuur ons een bericht en we nemen binnen één werkdag contact met je op.
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