SIERRA es una productora de vídeo y fotografía con sede en Barcelona y Ámsterdam.

SIERRA is a commercial film company for lifestyle brands that hold their image to a cinematic standard. We operate as a film production company in the full sense of the word: a script that earns the shoot, a director with a point of view, and a grade that gives the film its finish. The craft comes from cinema. The purpose is commercial.

From Amsterdam and Barcelona we produce films across fashion, sport, travel, music, and food, working with the brands themselves and with the agencies behind them. We have done so since 2018, and we hold every film to one measure: would we put it in our own reel?

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Tu Meta, Nuestro Compromiso

A film production company built for brand work

The difference between film and video is not the camera, it is the intent. When brands search for a video film company or a film production company rather than a video supplier, they are usually asking for the same thing: work that is written, cast, lit, and graded like cinema, then pointed at a commercial goal. That is the work SIERRA exists to make.

To get there, the film has to stay in one pair of hands. Our directors, producers, cinematographers, and editors carry each production from the first draft to the final grade, in house, so the film you sign off on is the film you receive. One team, one standard, no relay.

Tommy Hilfiger, Microsoft, Sony Music, Decathlon, and Nokia have all trusted us with their name on screen, and our 4.9 out of 5 on Clutch says how that went. Attention is short in brand work; craft is how you earn more of it.

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Alcanzando Nuevas Alturas Juntos

En SIERRA, estamos impulsados por el compromiso con la excelencia, traspasando fronteras creativas para elevar a nuestros clientes más allá de sus expectativas. Ya sea colaborando con los talentos más visionarios, explorando lugares extraordinarios o adoptando conceptos audaces, aportamos resiliencia y un marcado sentido del estilo a cada proyecto. En SIERRA, nada es imposible. Nuestra misión es guiar a nuestros clientes hacia la cima de su potencial.

Production services

Reclutamiento y selección de talentos
Búsqueda de ubicaciones
Diseño de escenografía y dirección de arte
Estilo (vestuario, accesorios, peluquería y maquillaje)
Alquiler de equipos y estudios
Logística y permisos

Post production

Edición de vídeo
Gradación de color
Animación y gráficos animados
Diseño de sonido y música
VFX & CGI

Creative Development

Ideación y narración
Dirección creativa
Moodboards y tratamientos visuales
Escritura de guiones
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La Experiencia SIERRA

A commercial film has a task: launch this, sell that, make this moment count. A brand film has a horizon: it tells people who you are, so that every campaign after it lands harder. Brands tend to arrive needing one and discover they want both, because the same director's eye that sharpens a campaign film is what gives a brand film its weight.

That is where a brand film company earns its keep: keeping the two connected. We plan commercial films and brand films in the same handwriting, so whichever one a viewer meets first, they know whose it is. Two kinds of film, one hand behind them.

What working with SIERRA on a film looks like

It starts with an honest read of the idea. If a script needs another pass before the shoot, we say so; if a concept is stronger than its budget, we tell you what it takes to do it justice. A film is a chain of decisions, and we keep you inside every one that matters.

How we plug in depends on you. Some brands arrive with nothing but an ambition, and we develop the film from zero. Marketing teams bring a campaign that needs a film at its centre. Agencies bring an approved script and want a film production company that executes it with respect for what was signed off. All three work, provided the roles are clear from day one.

Our crews are based in Amsterdam and Barcelona and follow the film to wherever it needs to be shot. The first conversation is simple: tell us what the film has to achieve, and we will show you how we would make it.

nuestro proceso

Reseñas de clientes

Reseñas verificadas de Clutch

"La calidad general y la producción de los videos fue excelente. Respondieron rápidamente y siempre fueron comunicativos sobre el estado. Son un grupo de personas muy, muy talentosas y cálidas con las que trabajar."

Krutika Mathihalli, Customer Marketeer en Whatfix, Bengaluru

"Sierra se dedica a realizar producciones cinematográficas de alta calidad para sus clientes, y nosotros no fuimos la excepción. De manera oportuna, el equipo produjo y editó más de una docena de videos que superaron las expectativas."

Jon Sosidka, Lead Video Producer en NetApp, San Jose

"¡Estos chicos son frescos, geniales, estilo, tecnología y arte! ¡Ya estamos trabajando con ellos en nuestros próximos proyectos!"

Marina Roldán, Community Manager en Gisela, Málaga

"Son expertos visuales. Dado que nuestra marca es muy visual, necesitábamos un socio que entendiera ese aspecto así como el lado técnico. Sierra se encuentra en una posición muy fuerte tanto en los aspectos visuales como técnicos."

Tavia Azzinaro, Co-fundadora de Polite Worldwide, Los Ángeles

"Sierra no trabaja según el método en cascada, sino con el método ágil. Realmente es genial cómo gestionaron el proyecto y nos mantuvieron informados en iteraciones cortas."

Liza Bykov, Head of Marketing en OMNIA, Ámsterdam

"Los esfuerzos de Sierra resultaron en unas impresionantes 55,000 impresiones y comentarios positivos de los fans para el video. El equipo demostró una entrega puntual y una capacidad de respuesta excepcional durante todo el proyecto, superando las expectativas en el proceso."

Elizabeth Olson, Head of Growth en Xverse, Hong Kong

Comencemos la conversación

Si eres una marca o una agencia que está lista para trabajar con un socio de producción que pueda pensar en todos los aspectos, envíanos tu información. Te diremos exactamente qué enfoque es el que mejor se adapta a tus necesidades.

¿Prefieres llamarnos?

Abierto de lunes a viernes entre
10:00 A 19:00 CET.

+31202614425

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Frequently asked questions about commercial film production

A commercial film company makes films for brands and campaigns rather than for the box office: campaign films, brand films, and music videos, made the way films are made. At SIERRA that covers the whole arc, from concept and script through casting, the shoot, the cut, the grade, and the sound, with one team responsible from start to finish.
In practice the labels overlap, and video film company gets used for both. The real difference is ambition. Video production covers everything a brand records; film production implies a director, a script, and a finish that belongs on a big screen. SIERRA works at the film end of that spectrum: fewer, better pieces that repay the attention they get.
A brand film tells the story behind the brand: where it comes from, what it believes, and why that should matter to the viewer. Where a campaign film serves a launch, a brand film serves the brand itself, which is what gives it a longer life. Done well, it becomes the reference point every later film is measured against.
Either works. Creative development is one of our three pillars, covering ideation and storytelling, creative direction, moodboards and visual treatments, and scriptwriting, so a film can begin with nothing more than a goal. If you arrive with a finished script or treatment, we produce it faithfully and flag only what would make it stronger.
Both. Brands come to us directly to develop a film from the ground up. Agencies bring signed-off scripts and treatments that need a production partner who respects the creative and raises the execution. The one thing we ask for is clarity on who has the final word.
It depends on the film. A focused campaign film can go from approved script to delivered film in weeks rather than months; a brand film with casting, multiple locations, or a heavier post-production load needs more room. We build the schedule together with the concept and treat the delivery date as part of the brief, not a hope.
Wherever the film is set. We produce from our Amsterdam and Barcelona offices, and our crews travel across Europe and beyond. For every project we arrange the studio or the location the concept needs, so the setting is chosen for the film rather than the film for the setting.
Send whatever you have: a script, a deck, a reference, or two sentences that say what you are after. Within one business day you will hear from us; on a call we pin down what the film needs to do, and you leave it with a direction, a production approach, and a clear view of what it will take.