What does a video production company in Amsterdam do?

A video production company in Amsterdam handles the entire process of creating professional video content, from initial concept development and scriptwriting through filming, editing, color grading, and final delivery. At SIERRA, we manage every stage in-house, including creative direction, casting, location scouting, and post-production, so our clients receive a polished final product without needing to coordinate multiple vendors.

What types of video does SIERRA produce?

We produce commercial spots, branded content, brand films, lifestyle campaigns, product videos, and promotional content. Our work spans fashion, sports, tech, travel, music, and food. We do not produce traditional corporate videos. Instead, we focus on cinematic, visually driven content that reflects a brand's identity and resonates with its audience.

Why choose SIERRA as your video agency in Amsterdam?

We combine cinematic craft with a deep understanding of brand storytelling. Our team has delivered projects for brands like Tommy Hilfiger, Microsoft, and Decathlon, and we maintain a 4.9 out of 5 client rating based on verified reviews. With offices in Amsterdam and Barcelona, we offer a unique blend of creative perspectives and the flexibility to produce content across Europe.

How long does a typical video production project take?

Timelines depend on the project. A single-day shoot with a focused brief can be delivered within two to three weeks. Larger campaigns involving multiple shoot days, complex post-production, or animations typically take four to eight weeks from briefing to final delivery. We always agree on a clear timeline upfront and are known for meeting our deadlines.

Does SIERRA work with international clients?

Absolutely. A significant portion of our work is for international brands and agencies. Our team operates in English, Spanish, Portuguese, and Dutch, and we regularly produce content for clients across Europe, the United States, and Asia. Amsterdam's central location and excellent connectivity through Schiphol make it easy for international clients to collaborate with us on location.

What makes SIERRA different from other production companies in Amsterdam?

Three things. First, our cinematic approach: we bring a film-level aesthetic to every commercial project. Second, our dual-city setup: with offices in Amsterdam and Barcelona, we offer creative perspectives and production capabilities across two major European markets. Third, our collaborative process: clients consistently describe working with us as a partnership rather than a vendor relationship.

Can I see examples of your work?

Yes. You can explore selected projects on our Work page, or view our full portfolio on Vimeo. We are happy to share additional case studies relevant to your industry or brief during an initial conversation.

SIERRA es una productora de vídeo y fotografía con sede en Barcelona y Ámsterdam.
Adverts Worth Sitting Through

A TV commercial gets one shot, and a fraction of the time a film gets to take it. SIERRA approaches TV commercial production the way we approach everything else: as filmmaking with a shorter runtime. The idea has to be worth the airtime before a single frame is shot.

From our offices in Amsterdam and Barcelona we produce commercials for lifestyle-driven brands across fashion, sport, travel, music, and food, working with them directly or alongside their agencies. Since 2018 we have made the kind of work people remember, because a good advert is a short film with a job to do.

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Tu Meta, Nuestro Compromiso

What producing a TV commercial actually takes

Every TV commercial production starts long before the shoot. The concept has to survive a thirty-second cut, the script has to hold without exposition, and the casting, the location, and the light all have to point in the same direction. Most of the work that decides whether an advert lands happens on paper.

From there it becomes a matter of execution. Our team of directors, producers, cinematographers, and editors handles the production in house, from treatment and casting through the shoot, the edit, the grade, and the sound. As a TV commercial production company we would rather keep an idea intact than pass it between four suppliers.

It is the same standard we bring to work for Tommy Hilfiger, Microsoft, Decathlon, Nokia, and Sony Music, and it is why our clients rate us 4.9 out of 5 on Clutch. Television commercial production is unforgiving: at that length there is nowhere to hide.

Alcanzando Nuevas Alturas Juntos

En SIERRA, estamos impulsados por el compromiso con la excelencia, traspasando fronteras creativas para elevar a nuestros clientes más allá de sus expectativas. Ya sea colaborando con los talentos más visionarios, explorando lugares extraordinarios o adoptando conceptos audaces, aportamos resiliencia y un marcado sentido del estilo a cada proyecto. En SIERRA, nada es imposible. Nuestra misión es guiar a nuestros clientes hacia la cima de su potencial.

La Experiencia SIERRA

There is no standard TV commercial price, and anyone quoting one before reading the brief is guessing. The budget follows the ambition: how many shoot days, how many locations, whether there is casting, whether the concept asks for a set, and how much post-production and sound the film needs. A single day with a small crew and a clear idea sits somewhere very different than a multi day campaign shoot.

What we can promise is that the number is built, not picked. We map what the idea takes, show you where the money goes, and say it honestly when a concept costs more than it is worth. If the budget is fixed, we would rather design the film around it from the start than discover the gap halfway through.

Why brands choose SIERRA for advert production

An advert lives or dies on taste, and hiring a production company means hiring theirs. We work close to the brief and push where pushing helps, because a commercial that plays safe is one nobody quotes back to you.

Whether you are a brand planning your first campaign, a marketing team that needs TV advertising production handled end to end, or an agency looking for a production house it can hand a treatment to, we adapt to the setup. We have worked with teams of two and teams of two hundred, and the standard does not move.

We produce across Europe from two bases, Amsterdam and Barcelona, with crews that travel to wherever the concept belongs. Send the brief, or the rough thought behind it, and we will come back with how we would shoot it.

Reseñas de clientes

Reseñas verificadas de Clutch

"La calidad general y la producción de los videos fue excelente. Respondieron rápidamente y siempre fueron comunicativos sobre el estado. Son un grupo de personas muy, muy talentosas y cálidas con las que trabajar."

Krutika Mathihalli, Customer Marketeer en Whatfix, Bengaluru

"Sierra se dedica a realizar producciones cinematográficas de alta calidad para sus clientes, y nosotros no fuimos la excepción. De manera oportuna, el equipo produjo y editó más de una docena de videos que superaron las expectativas."

Jon Sosidka, Lead Video Producer en NetApp, San Jose

"¡Estos chicos son frescos, geniales, estilo, tecnología y arte! ¡Ya estamos trabajando con ellos en nuestros próximos proyectos!"

Marina Roldán, Community Manager en Gisela, Málaga

"Son expertos visuales. Dado que nuestra marca es muy visual, necesitábamos un socio que entendiera ese aspecto así como el lado técnico. Sierra se encuentra en una posición muy fuerte tanto en los aspectos visuales como técnicos."

Tavia Azzinaro, Co-fundadora de Polite Worldwide, Los Ángeles

"Sierra no trabaja según el método en cascada, sino con el método ágil. Realmente es genial cómo gestionaron el proyecto y nos mantuvieron informados en iteraciones cortas."

Liza Bykov, Head of Marketing en OMNIA, Ámsterdam

"Los esfuerzos de Sierra resultaron en unas impresionantes 55,000 impresiones y comentarios positivos de los fans para el video. El equipo demostró una entrega puntual y una capacidad de respuesta excepcional durante todo el proyecto, superando las expectativas en el proceso."

Elizabeth Olson, Head of Growth en Xverse, Hong Kong

Comencemos la conversación

Si eres una marca o una agencia que está lista para trabajar con un socio de producción que pueda pensar en todos los aspectos, envíanos tu información. Te diremos exactamente qué enfoque es el que mejor se adapta a tus necesidades.

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Frequently asked questions about TV commercial production

A TV commercial production company takes an advert from idea to finished film: concept and script, casting, location, the shoot itself, then editing, colour grading, and sound. At SIERRA all of that happens within one team. As a television commercial production company we stay involved from the first treatment to the final delivery, so nothing gets lost in a handover.

There is no fixed answer. Television commercial cost depends almost entirely on scope: shoot days, locations, casting, set, and how much post-production the film needs. Rather than quoting rates before reading a brief, we map what the concept takes and build the budget from there. If your budget is already set, tell us the number and we will design the film to fit it.

From approved treatment to delivered film, a straightforward advert usually runs a matter of weeks. Casting, set builds, sound design, and multiple versions each add time, so a full campaign takes longer. We agree the schedule when the concept is signed off, and keeping to it is something our clients consistently point out.

Both. Some brands come to us directly and we develop the idea with them. Agencies come with a treatment already approved and need a production house to execute it properly. Advertising production works either way, as long as it is clear from the start who owns which decision.

One idea, executed without compromise. The adverts people remember tend to be simple enough to describe in a sentence and specific enough that nobody else could have made them. Everything else, the casting, the light, the music, the cut, exists to protect that one idea rather than to decorate it.

Whatever the campaign needs, planned from the concept rather than cut down afterwards. A typical set covers the main film plus shorter versions and the crops needed for other channels. We plan TV ads production as one shoot serving every length, so the shorter cuts never feel like leftovers.

Yes. Creative development is one of our three pillars: ideation and storytelling, creative direction, moodboards and visual treatments, and scriptwriting. Plenty of TV advertising production starts with us on a blank page. If you already have a concept you believe in, we produce it and leave it intact.

Send us the brief, the treatment, or just the idea in a paragraph. We come back within one business day and set up a call to go through what the advert has to do. From there you get our take on how to make it, and you decide whether to go ahead.