SIERRA es una productora de vídeo y fotografía con sede en Barcelona y Ámsterdam.

Most video marketing looks like video marketing. It follows the brief, hits the message, and disappears the moment the campaign ends. As a video marketing agency, SIERRA works the other way around: we start from the story a brand can genuinely own, then produce it with the care of a production house instead of the speed of a content mill.

Since 2018 we have made video content for lifestyle-driven brands from our offices in Amsterdam and Barcelona, working with them directly or alongside their agencies. Fashion, sport, travel, music, food. Different sectors, same principle: video that earns attention, and that still holds up six months after the campaign calendar has moved on.

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Tu Meta, Nuestro Compromiso

What a video marketing agency should actually do

Plenty of agencies can make a video. Fewer can tell you why that video should exist. We start with the question behind the brief: what does this brand need people to feel, and what will make them remember it a week later? From there we build the concept, the visual language, and the plan for where it lives.

That thinking is worth little without execution, which is where being a production house helps. Our team of directors, producers, cinematographers, and editors handles the work in house, so the idea that survives the concept phase is the same one that reaches the final cut. No handovers, no dilution, no committee edit.

It is why brands like Tommy Hilfiger, Microsoft, Decathlon, and Sony Music keep coming back, and why our clients on Clutch rate us 4.9 out of 5. Video marketing companies are easy to find. The ones that would rather be judged on the work than on the deck that sold it are rarer.

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Alcanzando Nuevas Alturas Juntos

En SIERRA, estamos impulsados por el compromiso con la excelencia, traspasando fronteras creativas para elevar a nuestros clientes más allá de sus expectativas. Ya sea colaborando con los talentos más visionarios, explorando lugares extraordinarios o adoptando conceptos audaces, aportamos resiliencia y un marcado sentido del estilo a cada proyecto. En SIERRA, nada es imposible. Nuestra misión es guiar a nuestros clientes hacia la cima de su potencial.

Production services

Reclutamiento y selección de talentos
Búsqueda de ubicaciones
Diseño de escenografía y dirección de arte
Estilo (vestuario, accesorios, peluquería y maquillaje)
Alquiler de equipos y estudios
Logística y permisos

Post production

Edición de vídeo
Gradación de color
Animación y gráficos animados
Diseño de sonido y música
VFX & CGI

Creative Development

Ideación y narración
Dirección creativa
Moodboards y tratamientos visuales
Escritura de guiones
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La Experiencia SIERRA

We do not make corporate videos. What we produce is cinematic work that happens to serve a marketing goal: planned with the right lenses, the right light, and the right pacing, because that is what separates work people watch from work people scroll past.

That standard does not change with the format. A social media video production gets the same treatment as a campaign film, planned from the concept for its channel and its crop instead of being reformatted afterwards. High-end work that also happens to work in the feed, never conveyor-belt content.

Why brands choose SIERRA as their video marketing partner

Choosing a video marketing agency is choosing who shapes how your brand looks for the next year. We work close to your team: understanding the goal, pushing back on the brief where it deserves pushing back, and delivering work that goes further than what was asked.

Whether you are a global brand planning a campaign, a marketing team looking for a marketing video agency that can shoot as well as think, or an agency that needs a production partner it can trust, we adapt to the ambition. We have handled video production for brands with teams of two and teams of two hundred, and the standard does not move.

Our offices in Amsterdam and Barcelona are open for briefings and creative sessions, and our crews travel wherever the work takes us. Tell us what the video needs to do, and we will tell you what it takes to get there.

nuestro proceso

Reseñas de clientes

Reseñas verificadas de Clutch

"La calidad general y la producción de los videos fue excelente. Respondieron rápidamente y siempre fueron comunicativos sobre el estado. Son un grupo de personas muy, muy talentosas y cálidas con las que trabajar."

Krutika Mathihalli, Customer Marketeer en Whatfix, Bengaluru

"Sierra se dedica a realizar producciones cinematográficas de alta calidad para sus clientes, y nosotros no fuimos la excepción. De manera oportuna, el equipo produjo y editó más de una docena de videos que superaron las expectativas."

Jon Sosidka, Lead Video Producer en NetApp, San Jose

"¡Estos chicos son frescos, geniales, estilo, tecnología y arte! ¡Ya estamos trabajando con ellos en nuestros próximos proyectos!"

Marina Roldán, Community Manager en Gisela, Málaga

"Son expertos visuales. Dado que nuestra marca es muy visual, necesitábamos un socio que entendiera ese aspecto así como el lado técnico. Sierra se encuentra en una posición muy fuerte tanto en los aspectos visuales como técnicos."

Tavia Azzinaro, Co-fundadora de Polite Worldwide, Los Ángeles

"Sierra no trabaja según el método en cascada, sino con el método ágil. Realmente es genial cómo gestionaron el proyecto y nos mantuvieron informados en iteraciones cortas."

Liza Bykov, Head of Marketing en OMNIA, Ámsterdam

"Los esfuerzos de Sierra resultaron en unas impresionantes 55,000 impresiones y comentarios positivos de los fans para el video. El equipo demostró una entrega puntual y una capacidad de respuesta excepcional durante todo el proyecto, superando las expectativas en el proceso."

Elizabeth Olson, Head of Growth en Xverse, Hong Kong

Comencemos la conversación

Si eres una marca o una agencia que está lista para trabajar con un socio de producción que pueda pensar en todos los aspectos, envíanos tu información. Te diremos exactamente qué enfoque es el que mejor se adapta a tus necesidades.

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Abierto de lunes a viernes entre
10:00 A 19:00 CET.

+31202614425

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Frequently asked questions about video marketing

A video marketing agency plans, produces, and delivers video built around a marketing goal rather than around a format. The term covers a lot of ground: video content agency, video content marketing agency, online video marketing agency. At SIERRA it means one team taking a brief from the first question through concept, shoot, edit, and delivery, which is not how every video marketing company works.
Most video marketing agencies plan the campaign and hire someone else to shoot it. Most production companies shoot what they are handed. A video marketing firm that does both is rarer than it sounds. SIERRA develops the creative and produces it in house, with directors, cinematographers, and editors on the same team, so you get the thinking of an agency and the standards of a production house without a handover in between.
It depends on what the video has to do. A single campaign film with a focused brief asks for a different budget than a series across markets with casting, styling, and extensive post-production. We look at the goal first, work out what reaching it takes, and turn that into a proposal, so you know where you stand before anything is committed.
Yes, though not the way a content agency does. Our productions are made to work everywhere, including the feed. A social media video production at SIERRA is high-end work planned from the concept for its channel and its crop, not volume produced by the batch. Whether it is a full campaign or a single piece of social video production, the standard is the same, and the same shoot then serves your site, your campaign, and social.
That is often the better investment. One strong video is good, a recognisable body of work is stronger. We keep the visual line consistent across everything we make for a brand, from a launch film to ongoing video content production, so each piece adds to the last instead of starting over.
We handle creative development: the concept, the storytelling, the visual treatment, and how the work is built for its channels. We are not a media buying agency and we do not run paid campaigns. If you already have a marketing strategy, we handle the video production for marketing that brings it to life. If you have a goal and no plan for the video yet, we start there.
Lifestyle-driven brands worldwide: fashion, sport, travel, music, and food and beverage. Some come to us directly, others through their agency. Our clients include Tommy Hilfiger, Microsoft, Lonely Planet, Decathlon, Nokia, and Sony Music, and we work with teams of every size.
Send us the goal, the brief, or just the rough idea. We come back within one business day and set up a first call to talk through what the video needs to achieve and for whom. From there we translate it into a concept, and you decide whether to take it further.