SIERRA is a video and photo production house built for lifestyle-driven brands. Based in Amsterdam and Barcelona, working all over Europe
Short on time? Call us directly.
+31 20 261 4425We'll get back to you in 24h
The hero format. Broadcast, online, festival. Cinematic storytelling, made to anchor a campaign.
Performance videos that are hook-led and built to move numbers without breaking the brand.
Brand campaigns, editorial, OOH. Where a single frame has to carry what a film carries in thirty seconds.
Brand campaigns, editorial, OOH. Where a single frame has to carry what a film carries in thirty seconds.
The methods available to a production team today are categorically different from what existed five years ago. We work across three, and we're honest about which one fits which brief.
Some parts of the physical world have a texture and soul that is difficult to synthesise, and knowing when that texture matters is part of what we do. Modern Production is not a migration away from traditional craft. It is the intelligence to know when traditional craft is exactly what the brief needs.
We work with AI as a creative instrument. Not as experiments but production-grade methods that are leveraged to create photorealistic, campaign-level output across photo and video formats.
The most powerful output often lives between the two: a collaboration where AI carries what can be generated, iterated, and scaled, and classical production carries what has to be performed and felt in a human way. One brief, one ecosystem, one cohesive result.
We specialise in video and photo production for lifestyle-driven brands, which means we understand the codes, the references, and the level of taste your audience expects. Every project is shaped by that sensibility.
Over ten years of real production experience is what allows us to work with AI and hybrid methods with full creative confidence.
Offices in creative hubs Amsterdam and Barcelona, with a crew and supplier network spanning the whole of Europe. SIERRA is built for brands and agencies that operate across markets.
Clients consistently tell us our communication is exceptional: clear, fast, and organised. A direct line to your Executive Producer and a structured digital workflow that gives your team full visibility and real-time collaboration at every phase.
We'll tell you when AI is the right tool, when it isn't, and when a hybrid approach gets you further than either alone, so the answer fits the brief instead of the trend. We don't have a horse in the race.
Where the goal becomes a concept
The work behind the work.
Where the work is made.
Where it comes together.
Verified reviews from Clutch
"We worked together on a global TVC campaign for Sloggi. Their project management was extraordinary and very professional. Friendly, trustworthy, and transparent in their communication. It truly felt like being part of one big team."
"They overdelivered, changing the concept at the last minute due to a problem on our end. Any requests we had they went above and beyond to accommodate them. We are 100% happy and will be sure to use them in the future. Joachim and his team were a pleasure to work with.”
"The team's presentation was the most thorough I've seen out of all the companies I've worked with. They kept us updated throughout the project and stayed on time. SIERRA was thorough from beginning to end."
What we're frequently asked
Yes. You and your team are welcome on set, and the level of involvement is yours. We can set up a dedicated client area with monitors for active collaboration and sign-off on specific shots in real time. Or you can simply be present and witness the work. For anyone who can't travel, we run a live monitor feed throughout the shoot. Your involvement is your call.
End-to-end is our default: brief, creative development, production, and post. But we're flexible on scope. We can take on production and post when the concept is already developed, or just production when post is handled in-house. You can go for the engagement that fits the project.
Yes. A significant share of our work happens in partnership with creative agencies and in-house brand teams. We come in with production and post-production, structured and without ego. Some of our strongest projects started in someone else's deck.
Yes. We have a roster of photographers, directors, and AI creators we work with regularly, but we're flexible. We can build the team from our roster, work with talent you bring to the project, or develop a proposal with external talent matched to the brief. Talent selection follows the brief.
Amsterdam and Barcelona are home base, but we produce throughout Europe. We travel complete teams when continuity matters, or work with our trusted local crew network across the continent when local knowledge serves the brief better. The location follows the brief, not the other way around.
We align on timeline in the first call. Tell us when you need to shoot or when you need the deliverables, and we'll be transparent about what's possible. Tight deadlines are familiar territory; we've moved mountains on short timelines before. From there, we decide the path together, before any commitment.
There's no single number that fits every project, because budget shapes the approach. Tell us what you're working with, and we'll show you what that delivers. Every project meets a SIERRA standard we don't compromise on. Bigger budgets buy more premium choices on top of that: higher-end equipment, more specialised crew, and the time to perfect every detail. You'll know exactly what your budget covers before any commitment.
Got a project in mind? Brands and agencies can reach us here. Drop us a message, and we'll get back to you within one business day.
Rather want to call us?
Open from Monday to Friday between
10:00 - 19:00 CET.
Want to work with us?
Additionally to our fixed crews, we work with tons
of creative freelancers throughout Europe